Heimtextil digital booth: swatch first, then price.
A Heimtextil digital booth is your swatch book as a live link a buyer opens at your stand. Colorways to tap, width and repeat on the tag, a yardage or a finished size to pick, a collection to take home. Poly9 AI builds one from your fabric records and photos before Heimtextil 2027 opens on 12 January. COM yardage, grade and finished sizes price from the rules you approved; anything unpriced shows price on request.
Heimtextil 2027 runs 12 to 15 January at Messe Frankfurt, organised by Messe Frankfurt Exhibition GmbH. The 2026 edition drew 3,000 exhibitors from 148 nations and over 48,000 visitors, per the organiser. A buyer who walked the Carpets & Rugs halls on Tuesday will not find your swatch card on Friday; the link they bookmarked opens.
- Edition
- Heimtextil 2027
- Dates
- 12 to 15 January 2027
- Venue
- Messe Frankfurt, Frankfurt am Main, Germany
- Organiser
- Messe Frankfurt Exhibition GmbH
- Areas
- Carpets & Rugs · Fibres & Yarns · Global Sourcing · Interior. Architecture. Hospitality · Sleep & Meet
- Scale
- 3,000 exhibitors from 148 nations and over 48,000 visitors at Heimtextil 2026, per the organiser’s final report of 16 January 2026
Sources: heimtextil.messefrankfurt.com and Messe Frankfurt press, 16 January 2026. Poly9 AI is not affiliated with Messe Frankfurt Exhibition GmbH or the fair.
The digital booth as the buyer opens it: your catalog, every option, your prices. Real screen, demo tenant.
From catalog photos to a booth, a collection on the buyer’s phone, and the quote link a week after.
The stand today, and with the link.
The questions buyers ask at the stand, and what changes when the catalog is a live link on their phone.
- The buyer needs the percale duvet in the third colorway at 240 by 220. The response is a swatch card, a calculator and a promise to email.
- A hotel program needs sheeting, terry towels and a bath mat on one spreadsheet of prices. The spreadsheet is in a suitcase at the hotel.
- Drapery by the metre means width, vertical repeat, composition and the fire rating. The buyer photographs the hanger and loses the photo.
- Every mill hands out a shade card. The buyer’s tote holds forty by Wednesday, and none of them answer a question.
- The colorway is a chip the buyer taps; swatch, width, repeat, composition and GSM come from your fabric record.
- A hotel program is one collection: sheeting, terry, bath mat, with your MOQ per colorway and the dyeing lead time noted.
- Yardage and finished sizes price from the rule you wrote, converted for the buyer; a missing rule prints price on request.
- The link they bookmarked in Frankfurt responds again in March, with the prices you approved since and the new lab dips.
The catalog, live at the stand.
Your products at yourcompany.poly9.ai, with every option you offer as a chip the buyer can tap. A price you approved as a rule prints as a price. An option without a rule prints as price on request, and the request lands with your team with the configuration attached.
A fabric in a mill’s Heimtextil booth: colorways to tap, yardage priced from the rule. Real product photo.
Before, at the stand, the week after.
The booth is built before you fly. The buyer uses it while you talk. The collection link does the follow-up.
Load the fabric book
Send product photos, the fabric records (width, repeat, composition, care) and the price list you are sure of. We load the booth, you check the colorways, and the QR code goes on the stand graphics.
The swatch on their phone
A buyer scans the code, opens your booth and taps through colorways while you talk MOQ and delivery. Sizes, yardage and grades price where the rule exists. The pieces they open are saved against their visit.
One collection per buyer
You pick the fabrics they opened, add a note on MOQ, lead time and Incoterms, and send one link by email or WhatsApp. They forward it to their team, and the quote request comes back with the configuration attached.
What Heimtextil buyers ask for, live.
The options your buyers name at the stand, as chips on their phone, priced from your rules or shown price on request.
Sheeting in three qualities, towels in two weights, a bath mat, each in the hotel’s sizes. The buyer builds the program as one collection and requests the quote from the same page.
Width, vertical repeat, composition and the fire rating from your record. Eighteen yards COM prices from the per-yard rule, with cut yardage after repeat noted on the quote.
A hand-tufted rug in 8 by 10, the buyer’s colorway, with 6 by 9 and 9 by 12 as options. Size and colorway price per piece from your rule, or show price on request.
A duvet cover in six colorways, the sham to match, in European and US sizes. The buyer picks the set on their phone and the MOQ per colorway sits in your note.
One link per buyer, built from what they opened.
After the meeting you pick the pieces the buyer cared about, add a note on MOQ and lead time, and send one link by email or WhatsApp. They open it on the flight home, forward it to their team, and ask for the quote from the same page. You see when it was opened.
- Six fabrics, each in the colorway and yardage they picked
- Your note: MOQ 300 m per colorway, 6 to 8 weeks, FOB Istanbul
- Price per yard where the rule exists; “price on request” where it does not
- One button: request the quote
A collection link as a textile buyer sees it, with your note and the open receipt. Sample collection.
Your products, in their own words.
Swatch first, then COM yardage, grade and size, quoted before the buyer leaves the stand.
Width, repeat and cut yardage from the tag, priced by the yard from your list.
Colorways, sizes and MOQs priced per piece in your currency, quoted in the buyer’s.
The exporter’s page: the booth, the collections and the price-on-request path.
Heimtextil Trends 26/27 and the other sourced signals for the season.
How to build the collection link a buyer forwards to their team.
Questions exhibitors ask before Heimtextil.
What is a Heimtextil digital booth?
How fast can a mill build one from a swatch book?
Do we need every price before Heimtextil?
Can buyers configure COM yardage on the floor?
Does it fit hotel programs and contract buyers?
Which Heimtextil exhibitors is this for?
Your booth, live before Heimtextil opens.
Create your account and send us the product photos. 250 sales actions free, 30 days, no card, and the booth stays yours after the fair. Talk to sales and a person replies within one business day with a working session on your catalog.